1. Transactional & Service Process Messages
These messages are central to the user experience, providing order status updates and guiding next steps.
1.1 Order Confirmation Message
Scenario: Sent immediately after a customer submits an order.
Purpose: To confirm order receipt, provide details, and build trust.
Example:
[XX Travel] Dear customer, your booking for [Beijing-Sanya 5D4N Free & Easy] is confirmed. Order No: 202410210001. Departure: 2024-11-15. Please complete payment before 18:00 today. For details: http://xxx.com
1.2 Payment Success Notification
Scenario: Sent after successful payment.
Purpose: To confirm receipt of funds, act as a payment receipt, and outline next steps (e.g., visa application, seat selection).
Example:
[XX Travel] Payment confirmed! Your order (202410210001) for [Beijing-Sanya 5D4N Free & Easy] is now secured. Amount: ¥3580. Find your e-invoice, itinerary, and contract in ‘My Orders’. Have a pleasant trip!
1.3 Pre-Departure Reminder
Scenario: Sent 1-3 days before the trip.
Purpose: A warm reminder to prevent no-shows, providing practical information (e.g., weather, transport, documents).
Example:
[XX Travel] Friendly reminder: Your trip to [Sanya] starts tomorrow! Please bring valid ID. Local weather: 25-32°C, cloudy with rain. An umbrella is recommended. Check your itinerary for meeting details. Questions? Call 400-xxx-xxxx.
1.4 Service Redemption Confirmation
Scenario: Sent when a service like a ticket, hotel stay, or transfer is redeemed/checked in.
Purpose: To confirm service usage and enhance the post-purchase experience.
Example:
[XX Travel] You have successfully checked into [Sanya XX Hotel] at 2024-11-16 14:30. We wish you a comfortable stay! For assistance, call: 400-xxx-xxxx.
1.5 Itinerary Change/Disruption Alert
Scenario: Triggered by unexpected events like flight delays, cancellations, or hotel overbooking.
Purpose: To promptly inform the user and provide solutions, demonstrating responsibility.
Example:
[XX Airlines/XX Travel] We sincerely apologize. Your flight CA1234 is delayed due to weather. New estimated departure: 20:30. Please check airport displays or contact us at 400-xxx-xxxx for rebooking.
2. Marketing & Promotion Messages
These messages aim to attract repeat business or promote new products.
2.1 Coupon/Privilege Notification
Scenario: Sent when issuing coupons to specific user segments (e.g., new users, inactive users, VIPs).
Purpose: To stimulate purchases and improve customer retention.
Example:
[XX Travel] A travel fund for you! A 50 CNY no-threshold coupon is in your account, valid for all products until 2024-11-30. Plan your next getaway now! Claim: http://xxx.com
2.2 Flash/Exclusive Sale Announcement
Scenario: Sent during major sales (e.g., 11.11, 618), member days, or holiday promotions.
Purpose: To create urgency and exclusivity, driving quick conversions.
Example:
[XX Travel] Member Exclusive! Group tours to Sanya/Xiamen/Lijiang are now 300 CNY off! Limited to 48 hours. Don’t miss out! Book now: http://xxx.com Reply TD to unsubscribe.
2.3 New Product/Route Recommendation
Scenario: Sent to potentially interested users when new travel routes or destinations are launched.
Purpose: To announce new offerings and uncover latent demand.
Example:
[XX Travel] Discover a new hidden gem! The ‘New Zealand South Island Glacier Hike’ tour is now available. Enjoy a 10% launch discount! Start your adventure: http://xxx.com Reply TD to unsubscribe.
3. Engagement & Relationship Management Messages
These messages build brand loyalty through care and interaction, not direct selling.
3.1 Birthday/Holiday Greeting
Scenario: Sent on the user’s birthday or during major holidays (e.g., Chinese New Year, Mid-Autumn Festival).
Purpose: Emotional connection, making the user feel valued.
Example:
[XX Travel] Happy Birthday, [Name]! May your year be filled with adventure. Here’s an exclusive 15% off birthday coupon for your next journey with us.
3.2 Post-Trip Follow-up & Review Request
Scenario: Sent a few days after the trip concludes.
Purpose: To collect feedback, improve service, and generate positive reviews.
Example:
[XX Travel] Thank you for choosing our [Sanya Tour]. To help us improve, please take a 2-min feedback survey. Get 100 reward points upon submission! Survey: http://xxx.com
3.3 Membership Points/ Tier Reminder
Scenario: Sent when points are about to expire or membership tier changes.
Purpose: To remind users of their benefits and increase platform engagement.
Example:
[XX Travel] Dear Gold Member, 1250 of your points will expire on Dec 31. Redeem them for flight tickets, hotel vouchers, and more! Points Mall: http://xxx.com
4. System & Security Messages
These are essential for account security and critical operation confirmations.
Registration/Login Verification Code
Password Change Confirmation
Account Security Alert
Summary
In summary, travel SMS notifications extend far beyond the three initial types. They form a comprehensive system that spans the pre-trip, during-trip, and post-trip journey, integrating marketing promotion and customer relationship management.
Order Confirmation and Purchase Notification belong to the Transactional category, forming the foundation of user experience.
Promotional Notification falls under Marketing, a key driver for business growth.
A mature travel company typically leverages a mix of these SMS types based on user lifecycle and behavioral data to achieve optimal business results and customer satisfaction.
From www.furaytele.com
